Data Management
Content & Experience, Customer Data Platform, Optimization, Personalization & Testing
Importance of Cross-Device Identification and its Use in Marketing
Every marketer should use cross-device identification (XDID) technologies in their business. It is currently a necessary crucial marketing technology to … 0Data Management, Marketing Analytics, Performance & Attribution, Predictive Analytics
Cost per experiment – Measurement of ROI per campaign
Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. … 0Data Management, Marketing Analytics, Performance & Attribution
Insights from State of CMO Report, 2018
The recent standing of the Contract Manufacturing Organization (CMO) industry insights advocates highlighting the remit of marketing leaders as well … 0Audience/Marketing Data & Data Enhancement, Data Management
Adobe adds Attribution IQ- A New Feature in the System.
Adobe has recently added Attribution IQ, smart speakers and travel industry feature to provide marketers with exclusive tools for following … 0Audience/Marketing Data & Data Enhancement, Data Management
Why Marketers and IT Experts Need to Work Together
Unfortunately, many companies hold their marketing department as a liability than an asset, costing the company more money than they … 0Data Management, Marketing Analytics, Performance & Attribution
Salesforce Incorporates Interaction Studio with Google Analytics 360
In June 2018, Salesforce has integrated with Google Analytics 360 to launch an innovative interaction studio. This has enabled Salesforce to release … 0Data Management, Marketing Analytics, Performance & Attribution
Do structure and process are sticking the marketing, technology, and creativity together?
Consumers wish to feel a human association with the brands they love. Whether or not it’s through empowering athlete endorsements … 0Audience/Marketing Data & Data Enhancement, Data Management
Ctrip and iClick joined hands; outbound travelers are going to be benefitted.
Here is good news for outbound travelers of China. iClick and Ctrip, both the market leader in their field joined … 0Customer Data Platform, Data Management